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RESUME

EXPERIENCE

LEAD PRODUCT MANAGER / DESIGNER

The Myers-Briggs Company, iLabs  |  Sunnyvale, CA  |  April 2019–November 2020

  • Owned roadmap for early-stage Edtech product with 100,000+ users

  • Defined product vision alongside General Manager and Chief Technology Officer

  • Worked directly with customers and internal teams to develop and prioritize product features 

  • Defined new product features with specs, wireframes, and final design deliverables 

  • Owned launch of new product features from end-to-end

  • Provided necessary product training and support to internal teams and customers

Accomplishments:

  • Launched key product feature for responsive web app that helped secure strategic partnerships for iLabs and supported high-level partnerships with federal and state governments

SENIOR UX DESIGNER

The Myers-Briggs Company  |  Sunnyvale, CA  |  March 2015–April 2019

  • Lead UX strategy across multiple projects throughout the organization

  • Collaborate and participate in cross-functional teams to design strategic solutions

  • Develop thorough documentation and deliverables for development team (Zeplin and Google Docs)

  • Design user flows, interactions, and use cases across mobile, tablet, and desktop

  • Build wireframes and prototypes to test ideas and iterate (Axure RP, Sketch, and Invision)

  • Pitch design concepts and ideas to various stakeholders—product managers, developers, and executive management teams

  • Own product features from initial conceptualization through to launch

Accomplishments:

  • Lead UX designer for large-scale, web app redesign project resulting in 56% of customers voluntarily upgrading to the new app within 11 months and 71% of customers describing the app positively (up from 56%)

  • Lead UX designer for B2C responsive web app redesign project resulting in customer retention and increased sales

  • Developed UX / UI strategy for migrating customers from the legacy web app to the new app

  • Lead UX designer for large-scale company rebrand across U.S., U.K., Singapore, and Australia

  • Served as the internal B Corp Committee Co-Chair, ensuring the company met the 80-point requirement to become a Certified B Corporation

LEAD UX DESIGNER

Sustainable Silicon Valley  |  Santa Clara, CA  |  October 2014–February 2015

  • Designed and built low-fidelity prototypes

  • Conducted usability testing through online survey (Google Forms)

  • Gathered and analyzed feedback

  • Iterated prototypes based on feedback

Accomplishments:

  • Built low-fidelity prototypes for new web app to help companies assess their environmental sustainability

  • Developed survey to get feedback and iterate on prototypes

  • Presented prototypes to executive management team, which served to inform the UX process for future initiatives 

UX DESIGNER

Young Women Social Entrepreneurs  |  Remote; San Jose, CA  |  September 2014–March 2015

  • Conducted user research for ywse.org through customer interviews and surveys

  • Gathered and analyzed user research

  • Designed and built an interactive wireframe (Axure RP)

  • Developed strategy for ongoing website improvements

Accomplishments:

  • Conducted customer interviews with international chapter leaders to understand user pain points

  • Developed thorough UX report summarizing findings for ywse.org, which included an interactive wireframe and strategy for ongoing website improvements

  • Suggestions provided in UX report heavily influenced their website redesign

EDUCATION

PRATT INSTITUTE  (NEW YORK, NY)

Master of Professional Studies in Design Management  |  2014

Rank 1—GPA 3.9  

FLORIDA INTERNATIONAL UNIVERSITY  (MIAMI, FL)

Bachelor of Business Administration in Marketing  |  2011

Cum Laude—GPA 3.5  

SKILLS

  • Wireframing

  • Prototyping

  • User Research

  • Information Architecture

  • User Diagrams / Flows

  • UX Writing

  • UX Strategy

  • Documentation

  • Design Management

TOOLS

  • Figma

  • Sketch

  • Zeplin

  • Invision

  • Axure RP

  • Illustrator

  • InDesign

  • Photoshop

  • Asana

  • Microsoft Teams

  • JIRA

LANGUAGES

  • English

  • Spanish

  • linkedin

© 2022 by Ashtine Rodríguez.

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